Now it’s time to create a funnel report in Google Analytics 4. You can create custom funnels for different audiences based on their behaviors and needs. Type. Name your calculated field. You should create and use custom metrics to measure the characteristics of a dimension (whether default or custom dimension) that cannot be measured by any default metric. Step-3: Now click on ‘Events’. Before you create any custom events or dimensions/metrics, check if GA4 already collected them. After listing your GA4 custom metrics, navigate to the "GA4 Custom Metrics” sheet. Click the “ Add A Field ” option. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. In the Property column, click Custom definitions. Configure the tag by selecting the GA4 configuration tag and specifying the event name and parameters based on your tracking requirements. The default reports in Google Analytics help you monitor your key business metrics. Concluding Thoughts. Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then. Custom fields in GA4 export are available as parameters. Restricted metrics are available in metric pickers associated with reports (e. Step-3: Click on the name of the data stream for which you want to exclude internal traffic: Step-4: Scroll down your screen and then. The following are the general syntax for Custom Dimensions. We've created a GA4 report template with the important metrics to save you time on client reports. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Make sure you are in the correct account. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu. " Step 5. The number of new unique users who logged the first_open or first_visit event in the specified date range. Tip: get access to the GA4 Demo Account if you don’t have GA4 properties set up yet. A custom metric is your chance to view structured data on nearly any parameter. Google Tag Manager: Create a trigger and tag in Google Tag Manager to track PDF downloads. 1. Number parametersApart from the standard events that are collected through ‘enhanced measurement’, it is possible you will see some custom event parameters in our data set, like ‘wordCount’ in event ‘page_view’. Analytics shows user-scoped dimensions and metrics in the Realtime report. Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. Users. Disable the File downloads option in Enhanced Measurement to avoid double tracking. 494 likes · 1 talking about this · 4 were here. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. Click "Create custom metrics". Step-1: Navigate to your GA4 property and then click on the ‘ Admin ’: Step-2: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-3: Click on the name of the web data stream whose web session you want to configure: Step-4: Scroll all the way down and then click on the ‘ Configure tag settings ’ link:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Metric conditions. As per the question described, the custom dimension creation process can be very confusing, especially to the UA users due to the change of data model and concepts. Processing. Step-2: Click on the three dots menu next to the conversion event whose default value you want to set. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Metrics. Create a custom metric. js JavaScript library. Custom metrics are a powerful feature in Google Analytics 4 (GA4) that allow users to measure and analyze data that is not captured by default metrics. Scope – Event or user. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. It is possible to create custom dimensions and metrics in GA4. Click Add metric to add a metric. Click on ‘Report Snapshot’ in the reporting menu. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics view. Returns a customized report of your Google Analytics event data. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Google Analytics 4. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Custom dimensions are specified in an API report request by the dimension's parameter name and scope. Custom Dimensions and Metrics. In our case, we will select ‘Sample Website’ with the domain ‘example. In the Custom metrics tab, click Create custom metrics. see this article on Custom channel groups in GA4. To find a dimension or metric,. Some marketers love it. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial;. Metrics are individual measurements of user activity. In the row for the custom dimension or metric, click > Archive. Step-3: A new console will open like below. GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. It’s a simple. GA3 (excluding GA 360) supports only 20 custom dimensions and 20 custom metrics. don't edit any of your existing UA tags in GTM) and add to them GA4 tags. An event parameter lets you capture information about an event. You can enter the name of a metric or scroll through the drop-down to select a metric. Make sure the. Reports > Library > Click Create new report > Choose Create Overview Report or Create Detail report. There is also a way to have all your reporting needs, and you can connect both your Google Analytics properties (Universal Analytics and Google Analytics 4) to the Looker Studio. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. Name the metric ‘Scrolls’ and set Event parameter to ‘scroll_count’. Click Tag Configuration > Google Analytics: GA4 Event. For example, let us suppose 2147 people visited your website yesterday via Google organic search. In Google Analytics, click Admin. It's written as key-value pairs, where the value on the left is the event parameter name and the value of the right is the event parameter value. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Google Analytics in the campaign and traffic-source fields using the SDKs or tracking code. 4. GoogleThe most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. Step-2: Click on ‘Engagements’. Last Updated: October 4, 2023. The event populates the Views metric. 9. 4. Google Ads and attribution. Another consideration to make is the number of custom dimensions and metrics you will need and if they align across your data streams. It is an event parameter that can be either an automatically collected parameter or a custom parameter. Content: Building Blocks of Google Analytics 4; Create Your. Click on the ‘Free form’ template. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. In the digital marketing world, it’s like the new model of your favorite car. Step-6: Look at the ‘Purchases‘ column of your exploration report. How To Add Custom Dimensions & Metrics To GA4 Reports. Speaking of other areas, if you’re trying to set up GA4 custom dimensions, our guide will help you get started. Description – Add a comment. The age of the user by bracket: 18-24, 25-34, 35-44, 45-54, 55-64, and 65+. Make sense of your GA4 data with your Google Ads data, SEO campaign reporting, and social media metrics. Universal Analytics: 10 Key Differences. Metrics Chartered Professional Accounting, Victoria, British Columbia. Click on the ‘Free form’ template. In GA4, custom dimensions and metrics are set based on your event parameters. 2. Concluding Thoughts. Whenever you create a custom parameter, you need to create a corresponding custom dimension or metric so you can see that data. From there you select either custom dimensions or custom metrics. By creating custom reports and dashboards, you can focus on the metrics and dimensions that matter most to your business. An exploration consists of 3 sections: I will use a test property here (no custom dimensions implemented yet). Jan, You are correct that the Google Analytics Management API V3 cannot be used to configure GA4 properties. e. Custom metrics are user-defined metrics. " Step 6. As of today, GA4 supports only 2 scopes for custom dimensions: event scopes and user scopes. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. Find your custom metric in GA4 and write down what you named it. Step 1: open a standard report that includes a conversion rate metric. Similar to UA, there are two reports in GA4 associated with Search Console: Google Organic Search Queries: This report lets you see GSC metrics by search query. Then, fill out these fields: Event name – How your metric will be listed. Custom Metrics. Custom. The custom buckets allow you to see metrics for related groups of information. Conversely, custom metrics are custom definitions that allow you to track and analyse specific numerical data points unavailable in the default metrics of GA4. Active users is a key metric in GA4, and it’s possible to analyze cohorts like 1-day users, 7-day users,28-day users. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. In addition, GA4 is a mobile-first analytics tool, while UA’s core was developed well before mobile traffic became so dominant. One-time setup for fast access to specific page metrics going forward; Cons: Only available for users with Editor or Administrator level access; Only you can see custom reports you make. Step 2: You will see the various analysis templates. GA4 Standard: GA4 360: Details: Data Collection: Data Sampling: 10 million: 1 billion: GA4 360 allows you to collect more data than its previous version with more flexibility, more custom dimensions, metrics, event parameters, etc. It is an event parameter that can be either an automatically collected parameter. Tracking these events no longer requires additional code or setting up Google Tag Manager (GTM) as it did in Universal Analytics, making this data much more accessible. Event parameters are additional dimensions that describe the event. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Enter a new custom metric name, description, or measurement unit for a given custom metric. Custom metrics are user-defined metrics. Navigate to the “ Resource ” tab and select “ Manage added data sources “. g. Can GA4 Replace the Custom Events Tags Created Using Google Tag Manager/Universal Analytics to Capture Specific Event-level Metrics? We recommend parallel tracking. 2020-10-08 getMetadata method added to the API. (Open the report and click the ‘share’ icon in the top right - shown below. We report a case study using drone-based imagery to develop a pre-disaster 3-D map of downtown Victoria, British Columbia, Canada. Google Analytics 4. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. It contains 30 key health checks on the GA4 Setup. When viewing the report, click Add comparison in the top right. Track all your clients’ key GA4 metrics in a live Google Analytics 4 dashboard. runReport. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Whereas GA4 supports 50 event scoped custom dimensions and 50 event scoped custom metrics. Step1: Follow the link mentioned above and select GA4. Typically, the information stored in custom dimensions, metrics, or events is considered static; you may, in some cases, want to overwrite the default. Edit existing channels, add new channels, or remove existing channels (see instructions below). Enter a new group name and optionally a new description. For example, you can create a bucket for pages with men's clothing and another one for pages with women's clothing. In UA, you must look for the built-in Event Category/Action/Label taxonomy and memorize indexes for custom metrics and dimensions. Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Download the FREE ebook. They're not about tracking visits but about capturing interactions. For instance, you have the option to create custom metrics to track metrics like revenue per user, engagement scores, or any other specific metric that holds. Linear. You can enter the name of a metric or scroll through the drop-down to select a metric. The response is split. In the tab connected to the Tag Assistant, fill in your form again. You can't use hyphens in the name, but you can use underscores and spaces instead. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. In the left navigation, click Admin. Read now. Step 1: Open the GA4 – Google Merchandise Store demo property. In the Drag reports to create collection card, find the funnel report. Step 2: Select a GA4 property that you have access to. As such, you can consider GA4 custom metrics as custom parameters. Refer to this guide on setting up custom dimensions and metrics. Follow these steps to get started:Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. Click Create new channel group to start with a copy of the default group. see this article on Custom channel groups in GA4. This does not impact our schema in any way. The GA4 users metric is a key metric allowing you to understand your target audience. Step-2: Now click on ‘Audiences’. In Admin, under Data display, click Custom definitions. Step-5: Make sure the scope is set to ‘Event’:Step-6: Type ‘ landing page ‘ in the search box: Step-7: Drag and drop the ‘ Landing page ‘ report just below the ‘ Pages and Screen ‘ report and then click on the ‘ Save ‘ button: Step-8: Click on ‘ Save changes to current selection ‘: Step-9: Click on the ‘ Back ‘ button on the top left-hand side:Archive custom dimensions and metrics. Data Freshness: 4-8 hours Less than 4 hours: Event parameters: 25: 100: Custom Dimensions: 75: 225:. By default, GA4 uses the cross-channel data-driven model as the reporting attribution model. There are 100+ dimensions and metrics in Google Analytics 4 that spans across events, ecommerce, demographics, gaming, advertising and so on. Select a web data stream. Follow the below steps to learn more about event renaming. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. Configure the tag by selecting the GA4 configuration tag and specifying the event name and parameters based on your tracking requirements. To track custom or recommended events, create a new tag in GTM and choose the “Google Analytics: GA4 Event” tag type. Metric aggregations feature allows you to derive sum, minimum, maximum, count for each metrics through dimensions. Explorations gives you access to data and analytical techniques that aren't available in reports. Select the GA4 data source by clicking on the edit button. Step 1: Query the Metadata API Method with your Property ID. In fact, it comes with so many metrics and dimensions that it can be hard to tell where to start. Build tailored reports and calculate custom metrics outside of GA4; Create self-updating graphs and dashboards; Try Coupler. Universal Analytics: 10 Key Differences. Step 1: Go to Custom Insights in GA4. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand;. I have recently started to use Google Analytics 4 for event tracking, using Google Tag Manager to send events to Analytics. Drag metrics in the list to reorder the metrics in the table header. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. It works perfectly,. Active 1-Day Users, Active 7-Day Users, Active 28-Day Users, Active Users, Event Count. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. What are Custom Dimensions in GA4? With GA4 we can create our own own events using Google Tag Manager and send event parameters with those events. One circle is shown next to each minute. Now all these 2147 people who visited your website have one. For example, a custom metric would be the ideal choice if you wanted to track the average reading time for a blog post or the total number of shares for an article. In GA4, custom metrics are created differently than in Universal Analytics. In Metric name, enter a unique name for the new metric. ExplorationsRegistering certain parameters as custom dimensions (or metrics) can be done in the GA4 UI: Build a Funnel Report. , when a 90% vertical depth becomes visible)To add dimensions and metrics to your GA4 report, click on the Add metric button at the bottom of the customization panel. In Google Analytics 4, there are three User metrics: Total Users, Active Users, and New Users. That is,. To find a dimension. Follow the below steps to archive a user property: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. The second version of Google Analytics (GA2) is Universal Analytics. If you are not sure what custom metrics are, this video is. Google Analytics 4 (GA4) is the latest version of Google Analytics. Step 2: You can click on any of the insights available in the list to know more details. This works great if you have different business models or are trying to gauge the effectiveness of a particular online event. In Configuration Tag, select your Google Analytics 4 Configuration tag. scroll. Select a view from the View drop-down menu. This metric is populated automatically. Step 4: Click on ‘Create a custom audience’. Click Archive. Earlier in Looker Studio, you couldn’t add the custom metrics you created in Google Analytics 4, but now Looker studio supports all the custom metrics of GA4. Hit-scope: Both custom dimensions with hit scope and all custom metrics will. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. Google Analytics calculates the following ratios automatically: Daily Active Users (DAU): the number of active users in the last 24 hours. OR. Use the same IDs that you use when uploading campaign cost data. The second version of Google Analytics (GA2) is Universal Analytics. You will get a screen like the below image. However, if you want to showcase specific areas of improvement, there are a few ways your agency can create custom metrics outside of GA4: Custom metrics using formulae and calculations. For example, let us suppose 2147 people visited your website yesterday via Google organic search. Thus, User ID is registered as a custom dimension to be used in non-User ID Views, and compare traffic. Great news, you can now add your created custom dimensions and metrics to your Data Studio report. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. Create new dimensions and metrics from event parametersIf you haven't customized your data collection code, you probably do not need to read this article or use custom dimensions and metrics. Custom metrics are accessed similarly to custom dimensions, but are only available on a hit level. Drag your metrics into the. Click the box “Drop or select dimension or metric” and choose “Event name” from the list as shown here: GA4 Report Event Filter. Beyond dimensions, custom metrics are about counting or quantifying specific data points. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data 2. In the Custom metrics tab, click Create custom metrics. In the context of GA4, a custom campaign is your website URL, which contains UTM parameters. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. In Google Analytics, click Admin. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Custom Definitions. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. Step 2: click on ‘All events’ and select the event of your choice. How to Properly Configure Custom Dimensions in Google Analytics 4. OR. Review the list of entities in Analytics (e. Make sure you are in the correct account and property. 📢 In GA4, you can send whatever parameters you want along with an event, but if you actually want to see them in the GA4 interface, you need to register them as custom dimensions. As you can see from the above image, insight cards are available by default. This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events,. Custom detailed reports can help you be more productive by organizing all your important metrics in one place. Earlier in Looker Studio, you couldn’t add the custom metrics you created in Google Analytics 4, but now Looker studio supports all the custom metrics of GA4. The following new GA4 metrics are mostly based on the Engaged Sessions metric, which Google defines as a session that lasts longer than 10 seconds, or had a. It does not apply to GA4 BigQuery export data tables. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it. Learn the importance of custom reports for marketers, including how to bring call data into GA instances to understand the impact of digital behavior on offline conversions. It's about swapping the magnifying glass of Universal Analytics for the telescope of GA4, taking a closer look at individual user behavior, their interactions, and their journeys. The first step is to configure a custom dimension. Click Create new channel group to start with a copy of the default group. Testing your implementation is crucial. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. [GA4] Create a custom funnel report; 9 of 13 [GA4] Keyboard shortcuts; 10 of 13. This is not the case with Universal Analytics. From here, you’ve got the groundwork to start building custom GA4 dashboards. Goals can be based on a destination (URL), Duration, Pages per session, and Smart goals. The default reports in Google Analytics help you monitor your key business metrics. 2. In Universal Analytics, User ID is only used in specific User ID reports. GA4 also introduces a new UI, lacks or limits some key capabilities, metrics, and reports known from its predecessor and introduces. 5K. ”. Save the Changes. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu. What about the Unique Pageview metric? According to the GA documentation here, looks like Unique Pageview is no longer. For example, an Item margin metric could be created using the Item price standard metric. Review the list of entities in Analytics (e. Users subject to data restrictions can add those metrics, but cannot view the results (e. In the Settings section, click Show all to see all. You can read Google’s support article on that here. Event conditions let you create segments based on particular details about one or more events. In doing so, companies can add additional, previously unavailable, or outdated metadata to hits that have already been collected and processed by Google Analytics 4 (GA4). Step 3: create a new custom dimension (event-scoped). Used to identify a specific campaign or promotion. Tip: you can review non-default custom dimensions and metrics as well:Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andNovember 30, 2022. Next, create and apply our filters to single out individual Conversion goals:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. To set up custom alerts in Google Analytics 4 for anomaly detection and to monitor changes in your site’s metrics, you can use GA4’s custom insights. Step 3: Setting up your calculated field. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. With GA4, you can measure practically anything, even custom metrics. Understand users, sessions, and events. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. In Admin, under Data display, click Custom definitions. Custom Metrics. This example query contains all following Google Analytics custom dimensions and metrics. This means continuing to collect data in your Universal Analytics property (i. [GA4] Create a custom funnel report; 9 of 13 [GA4] Keyboard shortcuts; 10 of 13. Watch this video to learn how to identify important custom. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then create and use the custom metric. If the provided quantitative measurements aren't specific enough, you can create custom metrics for your website. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. GA4 Custom Dimensions Vs. Google uses these three terms frequently within their interface and documentation, and they can be a bit confusing. Step 1: Add a metric to your Data Studio report. Choose “edit” or “archive”. Option #1: Apply a report filter. Refer to this guide on setting up custom dimensions and metrics. 25 in the free. GA4 Explorations: Advanced GA4 Reporting. In this article. Click Add metric to add a metric. You can't use hyphens in the name, but you can use underscores and spaces instead. Name the metric ‘Scrolls’ and set Event parameter to ‘scroll_count’. Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. Google Analytics 4. To do this in Looker Studio with a GA4 data source you would do the following. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. Scope – Event or user. The final step is to test the tag, triggers, and variable in your GTM container. Google provides over 100 options, and you can create your own as well. GA4 prioritizes engagement metrics to help web managers understand what content drives site activity. Once you’ve loaded a page using Google Tag Assistant (aka preview mode), select the ‘Window Loaded’ data layer event on the left. Step 4: double check if everything is set up correctly. Optionally, add it to the GA4 navigation menu. Step-2: Click on the ‘Blank’ template under ‘Explorations’. Click Archive. Navigate to the ‘linked accounts’ or ‘conversions’ tab. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Metrics; All of these variables are customizable as per your preference or depending upon what you’re looking for. Custom metrics are user-defined metrics. Step 2: Click on the ‘View All Insights’ option. 4. This is. Today, the GA4 bounce rate is the inverse of something called the engaged session rate (“ engagement. All you need to know about. In the Custom metrics tab, click Create custom metrics. In Universal Analytics, you can create up to 20 custom dimensions per property. You can read Google’s support article on that here. If you are creating custom reports using the Google Analytics Data API v1, update your code to reflect the schema compatibility changes. [GA4] Custom dimensions and metrics; 3 of 20 [GA4] Archive dimensions and metrics; 4 of 20 [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your. g. Data Model. You'll then see the Add Calculated Metric interface: To create a calculated metric you need to populate the following fields. Average engagement time per session is a calculated metric in GA4 with a formatting type of TIME. Active 1-Day Users, Active 7-Day Users, Active 28-Day Users, Active Users, Event Count. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from. In Universal Analytics, there are two User metrics: Total Users, and New Users. Enable enhanced measurement: Activate enhanced measurement in your GA4 property to access more detailed insights about user interactions. They. GA4 - auto collected or custom event GA4 - custom dimension or metric; Measure video engagement: Event Action = video_start: Turn on "Video engagement" in enhanced measurement. Click Configure. For example, include "customUser:last_level" in a Data API request to create a report for the User-scoped Custom Dimension with parameter name "last_level".